Designed digital outdoor billboard graphics for EMI Signs, a full-service digital advertising company specializing in large-scale roadside displays. Working remotely as a paid intern, I created high-visibility sign designs primarily focused on automotive advertising campaigns.
The role required developing bold, concise visuals optimized for highway visibility, where messaging must be readable within seconds. I collaborated with my supervisor to brainstorm effective promotional language and seasonal concepts, ensuring designs were both visually impactful and strategically aligned with campaign goals.
Key considerations included:
large-format scale and legibility from a distance
strong typographic hierarchy
minimal copy for rapid readability
holiday-themed creative variations
Tools: Adobe Illustrator, Photoshop
Focus: outdoor advertising, large-format design, visual impact, fast-read messaging
Focus: outdoor advertising, large-format design, visual impact, fast-read messaging
