Designed a series of animated GIFs for AJWS’s Hanukkah social media campaign. The Storytelling team developed the written content, which I translated into motion-based visuals aligned with the organization’s brand identity.
The concept centered on the ritual of lighting the menorah, with one candle animated per day to reflect the eight-day progression of the holiday. The challenge was to create meaningful, visually engaging motion while maintaining brand consistency and clarity for social media platforms.
Tools: Adobe Photoshop (animation), Adobe Illustrator (graphics)
Focus: motion design, brand alignment, social media formatting, collaborative workflow
Focus: motion design, brand alignment, social media formatting, collaborative workflow
The animations were optimized for social platforms, ensuring proper sizing, pacing, and visual impact across digital channels.
