The Mayor's Office of Human Services in Boston was preparing to launch a Swim Safety campaign during the fall of 2023. The campaign came about due to the drowning of a child in Boston and realizing that there is a shortage of lifeguards nationally. These kits would be given out to children, while the city of Boston teaches them free swimming lessons. I was tasked with creating diverse illustrations of young children to feature on the swimming kits. The illustrations also had to adhere to the City of Boston's brand such as incorporating brand colors and logos. See below my process of creating these fun illustrations. Click on images to enlarge. Medium: Digital Illustration
Here is the final product with the illustrations! Janessa, the Director of Communications designed the box.